How do I get advertising time on the EXPRESS Times Square Sign?
Show+Tell manages and operates the display, ABC Sales is responsible for advertising sales. You can contact ABC Sales by clicking here: http://www.abcfullcircle.com/item/express/
How do I make video for this display?
You will need to create the files to very specific sizes and formats, so it is essential that you read through the production guide (link below). Also available below are design templates that you can use to start your project. Please review the information and contact us if you have any further questions. Show+Tell can also help you with creative production if you need. Click here to email us with questions.
When is the deadline for content submission?
There are many things that need to happen after we receive your files including multiple approvals, conversion and quality control steps. Early communication enable a smooth process. Ensure that Show+Tell is aware of your pending spot delivery. Lead time for content delivery is 3 business days prior to air date, but no later than 8 business hours (see below regarding late submissions) prior to the campaign start date/time. Client assumes risk for any missed airdates if creative is not delivered according to specification prior to deadline.
What is the approval process?
EXPRESS reserves the right to reject any content which does not comply with their brand standards (obscenity, competing products or personalities, or other controversial imagery). If there is a chance your video content may include such imagery, we recommend that you seek early approval. We are not responsible for delays caused by unapproved content.
What if we are running late?
If you anticipate that your creative may not be submitted until deadline, be advised that many first-time file submissions are incorrect. We strongly recommend that you submit your content as early as possible since ‘last minute’ submission errors may cause your campaign to miss the scheduled air-date.
EXPRESS Times Square L.E.D. Display
F.A.Q. / Content Production Guide
The EXPRESS Digital Network is a series of seven L.E.D. displays rising sixteen stories tall – over 200’ above Times Square. Marking the ‘Crossroads of the World’, the display lies at the intersection of 46th Street and Seventh Avenue in New York City. At a resolution of 10mm, this Spectacular display totals nearly 8 million pixels providing the highest quality visual display. Advertisers have four main screens available for creating dramatic creative presentations that may be individually programmed or coordinated for amazing eye-catching visibility.
Frequently Asked Questions
It’s important that your video looks great when it hits Times Square, and we’re here to make the process as efficient and successful as possible. There’s a few things you’ll want to know about getting your awesome content on the EXPRESS Times Square display.
Content Production Guidelines
Final files should be delivered as QuickTime .mov / Apple ProRes 422 / 30fps at the resolutions listed for each display below. An alternative to the Apple ProRes format is .mp4 / H.264 CBR 40Mbps / 30fps
Static creative should be delivered as high quality .jpeg files, also built in the display sizes provided below.
Playback Ready
Please remove any black frames at the front or end of the creative. This also applies to ISCI slates and other title frames that are not a part of the final content. Ensure your files are the exact duration they are scheduled to run. For example, a 15 second spot should contain exactly 450 frames. This display can accept file durations of 15, 30, 45 or 60 seconds. File durations of 10 or 20 seconds cannot be accepted. Spot durations longer than 60 seconds are not allowed without prior arrangement.
File Naming
Use the following naming convention for final delivery: EXDisplayCode_ContentDescription.mov
File Delivery
Please upload your video files to our website. Click here for the web upload form. If you would prefer an FTP login, please contact us and request credentials.
Questions
Please email us with any questions about content production and delivery.
DOWNLOAD: EXPRESS Times Square AE Template